For starters, SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases.
If you’re not sure why this matters, just think about how you normally find the information you need during your everyday life.
What would you do if you needed to replace your TV and weren’t sure which model to buy?
Where would you look if you were on vacation and needed to find a restaurant for dinner?
How would you go about researching your options for learning a new language?
If you’re like most people, you’d reach for your smartphone or sit down at your computer and type a simple phrase into Google.
You’d search “restaurants near me,” or “best dentist in town”or “best place to go for a date”. Then, you’d scroll through the results and click the one that seemed best suited to your needs.
These results are based on what Google thinks will be the most helpful information to you, based on the keywords you entered.
But in many cases, the sites you see ranking on the first page didn’t get there by accident. They used SEO to help Google understand what their content is about.
They also likely did extensive research to determine how users like you phrase your searches for specific topics so that they could optimize their page accordingly.
And if you want your target audience to find your site, you need to do the same.